Thursday, 4 December 2014

Different store types/audiences

Boutique - a small shop which is unique for a specialized client. Can be catered for anyone depending what sort of shop it is.

Haute couture - expensive fashion clothing, produced by fashion houses, made to measure for a client. People with a lot of money.


Pret a porter - ready to wear clothes in normal sizes but made by a designer. People with a lot of money.

Pop up shop - temprorary store, to sell products that are in e.g. Christmas shops. Celebrities are also known for having pop up shops for their clothes they have with a specific brand. Can be anything so can be catered for any cutsomer.

Ready to wear - factory made clothes made in standard sizes, intended to be worn by everyone without any alterations as it is made in standard sizes. Clothes are normally made using cheap techniques to keep the cost low, produces thousands of the same items. On the high street so regular prices can be low or expensive.

Department store - is a retail establishment offering a wide range of goods. It allows shoppers to get everything under one roof at variable prices. For anyone as the prices are a range.

Market stall - a mobile unit normally held at regular intervals, movable. Normally cheap.

Vintage store - a store which sells used items and clothing which have to be over 10 years old. Anyone, normally very cheap.

No comments:

Post a Comment